It’s 2018 now. In all honesty, will you make an important purchase without checking online reviews and ratings? According to recent research, only 10% of people never read online recommendations. 4 in 5 consumers will reverse a purchase decision after reading negative reviews. But the point is this: can we trust all consumer feedback published on the net? Sometimes the experience of one professional driver may be completely different from the experience of another. There’s nothing worse than investing a significant amount of money in cars or parts only to find out that other drivers have had problems with them, or that other parts from a different manufacturer work better, last longer, or provide a better value.
To help you make the right decision, we have created our website dedicated to reviews written by professionals about trucks, UTVs, SUVs. If you need practical advice on cars and accessories, maintenance, fuels, tires, safety, GPS and more, our reviews, tests, information and purchase guides will help you.
Learn More About 4WD Life
4wdLife is an online resource of comprehensive expert reviews based on impartial analysis and thorough testing. Putting people at the center of what we do, we strive for reliability and transparency on the market. Our independent, nonprofit organization uses research, demonstrations, simulations, investigative journalism, and expertise to facilitate buying decisions, help improve the products and services that businesses offer.
4wdLife wants to ensure that we deliver for our customer’s safety, quality and assurance – today and in the future. We are enthusiastic about our work because we realize how significant it is for you. We succeed in our mission when your life becomes safer, your finances more secure, new technologies are more reliable, and your family happier. Together we are making the world fair and safe.
HOW IT WORKS
Our review process starts with the selection: we monitor key challenges, the latest technologies, and new products to determine urgent topics and top contenders in each product category. After that, we develop a set of objective indicators to evaluate the important differences between competing products. Our team of car specialists carefully assess performance, speed, ease of use, price, and reliability.
Our goal is to help you find the best product for your situation, bearing in mind that each person’s requirements are unique. To achieve that aim we publish an overall description of each product comparing its important attributes with category competitors. That means you can find the one that best meets your individual needs. Should you buy these light bars or is this battery good for your diesel truck? Sometimes neither answer is right or wrong. It all depends on your wants, needs, budget, and readiness for change.
We take a look at the risks and benefits of buying different products so that you could make the right choice when you begin your buying adventure. So before you shop for your car ownership needs, be sure to check our ratings.
4wdLife tests, evaluates and compares the latest models for you to get instant access to objective ratings and reviews. We don’t accept sponsorship or offer reviews for advertising. We reveal the truth about consumer demands and provide practical advice to help you cut through the spin. You can trust our unbiased ratings on car products.
Our expert reviews are written by professionals to help guide your car buying decisions. These professionals have vast practical experience and specialized knowledge which helped them succeed in their fields. They keep this knowledge up-to-date, and, whenever possible, confirm it by degrees and certifications.
BOARD OF EXPERTS
Jerry Ford started his career as a freelance writer for the Australian Associated Press. A wide variety of outdoor interests (off-road driving among them) brought him to car magazines. He has a distinguished career as a print and broadcast reporter and editor with over 25 years of experience writing about the car industry, best practices, and new technologies. He earned a Bachelor of Science degree in Journalism from the University of Florida. He is a member of the Automotive Press Association. Before the current position, he was editor-in-chief in Motor Trend Magazine. In 4wdlife.com he oversees the brand’s editorial strategy and content creation for all products.
Andy Lucas has been in the off-road industry for 18 years working, building and racing. He specializes in off-road trucks and UTVs. He grew up going the desert and sand dunes, so he has worked on or been around off-road racing and sand cars all his life. The love of working on cars inspired him to take a job of mechanic He worked his way up to leading a team of mechanics in the ProED Racing company. Andy regularly attends training sessions to keep his certifications up to date and to learn more about fixing cars in a rapidly evolving environment. He is now a certified Master Technician for GMC Canyon.
Daniel Ferguson received his Auto Body and Auto Painting training at Milford Community College in Milford. Dan specializes in paint, bodywork, welding, and stainless-steel trim repair. He worked as an Auto Body and Paint technician for 10 years before he opened up his own workshop in 2008. Dan has traveled all over the country in his Jeep. He has driven on all types of terrain: mud, rocks, trails, snow, and sand. Now he is eager to share his knowledge and experience with other people.
FEEDBACK AND SUGGESTIONS
We hope that our website is a good way to chose the best products for your situation. Our team encourages you to comment on our reviews. We are always open to any kind of cooperation, so don’t hesitate to send us your suggestions and feedback via a contact form. You can help us make 4wdlife.com the best source of web information for car owners.